let’s Amplify your impact
We’re Matt Davis + Ellen Mendlow
Are you striving to make justice a reality, yet struggling to broadcast your story effectively or engage with a wider audience? You might be exceptionally skilled at creating change, but perhaps not as versed in communicating the profound impact of your work.
Our goal is to echo your mission authentically, ensuring it resonates with your target audience and inspires action.
By partnering with organizations aligned with our values, we believe in collaboratively creating a brighter, more equitable future for all.
What change are you passionate about making? We’re ready to be your allies in broadcasting your vision and making the world take notice.
Our Recent work
There’s a myth that Gen Z is apathetic about politics. But this is far from true–at IGNITE, young women are showing up to lead. They are rising across the nation, to make their voices heard, as they set out on their unique journey toward political engagement and leadership. We worked with IGNITE over three months to write the copy for an interactive annual report website and teaser copy. Read more >>>
We worked with Systemiq, a European climate change consultancy, to help them turn a 100-page outline of a report on efficient 15-minute cities into an effective executive summary. Our goal was to help them engage policymakers across Europe in the initiative. Read more >>>
We partnered with Baltimore-based consulting firm Pulse Forward to create copy for a new website for the Center for Restorative Change. Read more >>>
We worked with Strategic Youth Development Network Ghana to create a strategic messaging framework. Our goal was to help them come up with overall messaging for their different audiences and build messaging frameworks for key campaigns. Read more >>>
Our recent thoughts
Now Is Never The Time For A Hot Take On Anything
At Two Minds, we like to take a breath before responding to anything with a hot take. In fact, we’re just not hot-take people. That makes us a tad boring at times when the evident goal of people in power is to cause a panicked or outraged reaction, no matter what their behavior. We’re not mentioning any names. Ellen has many years of meditative practice and training under her belt, and so does Matt. In fact, both of us meditated today before we met to write this. It’s not a hot take. It’s a 70-degrees-Fahrenheit meditation, really, a lot like the weather in San Diego.
We’re Not The Story: You Are
There are some culty agencies in the world of public relations, strategic communications, branding, and editorial content production. A good red flag that you’re being courted by such an agency is they might not even call themselves “an agency.” (Of course, we don’t, either. But we’re different! Honestly!). This agency might also resist other categorization. You say, “are you a branding agency?” They respond: “Agency? Branding? We’re far deeper than that.”
How To Reach A Broader Audience While Managing The Risk
Think about a high-risk situation. Let’s say you take a flying lesson. You get into a plane, you’ve never flown one before, and you prime the engines, ready to pull up into the sky. You’re taking a risk, and you can feel it, but it’s a risk with guardrails. In the end, you know you are as safe as possible. But why? Because you feel safe in the hands of the flight instructor, with thousands of hours of experience in the air, and a relationship with an expert ground crew. They have the knowledge, skills, and adaptability to handle changes as they arise. They’re trusted experts in an industry where you’re not comfortable flying solo.
Effing Ineffable
As we were engaged in conversation with a person whose story we’re telling for a client, they described the essence of their work on a given project as “ineffable.” What does that even mean? And why does it matter so much?