Recently, we had the opportunity to work with Strategic Youth Development Network Ghana to create a strategic messaging framework. Our goal was to help them come up with overall messaging for their different audiences and build messaging frameworks for key campaigns.

We started by conducting research to understand the organization’s goals and target audiences. We then worked with the team at SYND Ghana to develop messaging that was aligned with their goals and resonated with their target audiences. 

Once we had developed the messaging framework, we helped SYND Ghana create message-aligned video content in the run-up to COP 23. The video content was designed to engage thousands of young Ghanaians effectively in climate advocacy.

The results were impressive. The video content was shared widely on social media and generated a lot of buzz around SYND’s mission. The organization saw an increase in engagement from young people across Ghana, which helped them achieve their goals of raising awareness about climate change and promoting sustainable development.

“Working with Matt Davis and Ellen Mendlow was an incredible experience. They brought a unique perspective to our project and helped us create messaging that truly resonated with our target audiences. Their attention to detail and commitment to excellence was evident in every aspect of their work. I would highly recommend them to anyone looking for writing and editing consultants who can help them achieve their goals.”— Gifty Agbenyefia, Communications Officer, SYND Ghana

If you’re interested in learning more about our work with SYND Ghana or would like to discuss how we can help you achieve your goals, please don’t hesitate to contact us.