by matthewcharlesdavis | Jan 22, 2025 | Uncategorized
At Two Minds, we like to take a breath before responding to anything with a hot take. In fact, we’re just not hot-take people. That makes us a tad boring at times when the evident goal of people in power is to cause a panicked or outraged reaction, no matter what...
by matthewcharlesdavis | Dec 5, 2024 | Uncategorized
There are some culty agencies in the world of public relations, strategic communications, branding, and editorial content production. A good red flag that you’re being courted by such an agency is they might not even call themselves “an agency.” (Of course, we don’t,...
by matthewcharlesdavis | Oct 23, 2024 | Uncategorized
Think about a high-risk situation. Let’s say you take a flying lesson. You get into a plane, you’ve never flown one before, and you prime the engines, ready to pull up into the sky. You’re taking a risk, and you can feel it, but it’s a risk with guardrails. In the...
by matthewcharlesdavis | Jun 7, 2024 | Uncategorized
Illustration of the Ineffable by Eff-reddy Davis, 3. As we were engaged in conversation with a person whose story we’re telling for a client, they described the essence of their work on a given project as “ineffable.” What does that even mean? And why does it matter...
by matthewcharlesdavis | Apr 10, 2024 | Uncategorized
New York City has been having quite the time of it, lately. Last Friday morning, an earthquake struck. The same evening, there was an aftershock. The following Monday, there was a solar eclipse. All that’s missing for the apocalyptic vibes to be complete is a plague...
